Staff Biographies – President

President DennisDennis A. Peterson, President, The Laurel Company

Dennis Peterson is the President of The Laurel Company and Managing Member of American Self Storage.  After graduating from the University of California Los Angeles in 1963, he served as a combat command officer in Vietnam with the U.S. Marine Corps, where he received the Purple Heart. Thereafter he was a stockbroker with Morgan Stanley/Dean Witter and later worked in the field of finance as Regional Vice President of a major investment counseling firm. He started his real estate career in 1971 with a leading Santa Barbara real estate company, and in a short time was responsible for the training of all sales personnel. He was subsequently appointed to lead and operate the investment department of that company.

With this experience and background, in 1973 Mr. Peterson established his own real estate firm, D.A. Peterson Enterprises, Inc. At that time he began to construct and syndicate apartments. He has built and/or syndicated over $80,000,000 in real estate and raised almost $30,000,000 in equity capital. Presently, D.A. Peterson Enterprises, Inc. manages over 500,000 square feet of commercial/industrial real estate and 100 residential units on the central coast.  Additionally, the Self Storage portfolio has almost 1 million square feet of rentable space in California, Nevada, and Arizona.  The current value of D.A. Peterson Enterprise Inc.’s management portfolio is in excess of $100,000,000.00.

Pursuing his active interest in property management, in 1983 Mr. Peterson became a Certified Property Manager. In 1989 he was chosen Property Manager of the year for the California Central Coast chapter of the Institute of Real Estate Management (IREM). He has been instrumental in raising the level of awareness and professionalism in property management through his work in the establishment of the local chapter of IREM and is a past president of this organization.

Mr. Peterson is a licensed Real Estate Broker in California and is a member of the National Self Storage Association and the California, Nevada, and Arizona Self Storage Associations.  Attorneys in state and federal courts have called upon Mr. Peterson to serve as an expert witness in multiple receiverships and bankruptcies. Since 2007, American Self Storage has been in the top 100 of all self-storage operators in the country.  Since 1985 Dennis has been involved in over 28 purchase/sale transactions of self-storage. if you have any questions, please contact us!

More information on Self Storage can be found on our Self Storage page.